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My Story: The Woman Behind KAÏ ORA Cosmetics

My Story: The Woman Behind KAÏ ORA Cosmetics

By Marta Dreimane, Founder of KAÏ ORA Cosmetics

If someone had told me a few years ago that I would create my own skincare brand, I probably would have laughed.

I wasn't a skincare expert, I didn't have a background in the beauty industry, and I certainly wasn't someone who believed that expensive skincare was necessarily better.

For years, I happily used affordable products. Occasionally, I treated myself to something more luxurious, hoping to discover what made it worth the higher price. But more often than not, I was left wondering whether I was paying for better skincare or simply a beautiful bottle and a famous name.

I never planned to enter the beauty industry. But sometimes the most unexpected opportunities lead us somewhere we never imagined.

And that's exactly how KAÏ ORA Cosmetics began.

How It All Began

My journey started when I discovered an opportunity to work with a cosmetics manufacturer in Latvia, my home country.

What began as a simple idea quickly grew into something much bigger. I started learning more about skincare formulations, ingredients, certifications, and what actually makes a product effective.

I realized that I wanted to create something I could genuinely believe in — a skincare brand that combines natural ingredients, effective formulations, and high European quality standards.

For me, natural skincare should never mean compromising on results.

As our world faces increasing pollution and environmental stressors, I also believe it's more important than ever to pay attention to what we put on our skin. Not every synthetic ingredient is harmful, and not every natural ingredient is automatically better, but understanding what we use and choosing thoughtfully formulated products truly matters.

That belief became one of the foundations of KAÏ ORA Cosmetics.

From the Forests of Latvia to the Streets of Paris

Being Latvian is something I'm very proud of. The forests, peaceful landscapes, and natural beauty of Northern Europe have always been part of my life, and I wanted to bring a little of that inspiration into my brand.

Today, I live a very active life in Montmartre, Paris, juggling several jobs, responsibilities, and the everyday rush of city life. I love the energy and inspiration Paris brings, but a part of my heart will always miss the peace, forests, and closeness to nature that I grew up with in Latvia.

In many ways, KAÏ ORA Cosmetics has become my creative outlet — a place where I can bring together my love for nature, beauty, and creativity. It's something that allows me to express myself while staying connected to my roots, even while living in one of the busiest cities in the world.

Our products are manufactured in Latvia, and our collection includes COSMOS NATURAL-certified skincare. I'm proud that KAÏ ORA carries a little piece of my home country into the world.

A Woman-Led Business Built With Passion

One of the things I'm most proud of is that KAÏ ORA Cosmetics is a woman-founded and woman-led business.

Behind the brand, there isn't a big team or a huge corporation. Most of the work is done by me.

From developing the brand and managing the website to marketing, communicating with partners, and handling countless little details, I'm involved in almost everything.

I'm investing as much as I can into growing KAÏ ORA because I truly believe in what I'm building.

Of course, it isn't always easy. There are long days, challenges, unexpected problems, and moments when I have to figure everything out on my own. But seeing the brand slowly grow makes it all worthwhile.

I'm especially happy that so many people have already discovered and fallen in love with KAÏ ORA. Every kind message, positive review, returning customer, and new collaboration means more to me than people might realize.

I'm genuinely grateful to everyone who has supported my journey, trusted my products, or given a small, growing brand an opportunity.

Every collaboration and every person who believes in KAÏ ORA helps me move one step closer to my dream.

More Than Just Skincare

When I look at KAÏ ORA Cosmetics today, I see much more than skincare products.

I see an idea that turned into a real business, countless hours of work, personal investment, and something I've built with determination and love.

I still have so many plans and dreams for the future of KAÏ ORA, and I know there's a long road ahead.

But I believe that building something meaningful takes time, patience, and the courage to keep going, even when things aren't easy.

My wish is simple: to create natural, effective, thoughtfully formulated skincare that women can feel good about using every day.

And if KAÏ ORA can become a small part of someone's daily routine, helping her feel more comfortable and confident in her skin, that already means a lot to me.

Thank you for supporting my small business, believing in my vision, and being part of the KAÏ ORA story.

With love,

Marta Dreimane
Founder of KAÏ ORA Cosmetics

Explore KAÏ ORA Cosmetics

by Marta Dreimane – October 09, 2026

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